SEOUL EDITION Rice Niacinamide 10% Vitamin Serum, 2.7 fl.oz

• 10% NIACINAMIDE + TRIPLE VITAMINS + GLUTATHIONE: A powerhouse glow serum built on 10% Niacinamide, stabilized Vitamin C (3-O-Ethyl Ascorbic Acid, 10,000ppm), Vitamin E, and Vitamin B5, plus 10,000ppm antioxidant Glutathione. Together they help even the look of uneven tone, soften the look of dark spots, and boost a fresh, radiant glow — for dull, tired-looking skin.
• KOREAN RICE EXTRACT + STABLE VITAMIN C: Infused with 10,000ppm organic Korean rice extract (from Haenam) — a traditional K-beauty glow ingredient rich in amino acids — plus 3-O-Ethyl Ascorbic Acid, a stable form of Vitamin C that won't oxidize or turn brown like pure Vitamin C. This Seoul Edition serum brings heritage rice-glow into a modern, high-performance formula.
• CUSHIONED BY 3% PANTHENOL — POTENT YET GENTLE: High-strength brightening actives can sometimes feel drying or tingly, so this formula pairs 10% niacinamide with 3% Panthenol (Vitamin B5) and soothing Alpha-Bisabolol to keep skin comfortable and hydrated. A potent glow serum that still feels cushioned — though since it's a high 10% niacinamide, patch test if your skin is sensitive.
• MILKY WATER-GEL, ZERO PILLING — LARGE 80ML VALUE SIZE: Many 10% niacinamide serums feel sticky and pill under makeup — this milky water-gel absorbs fast with no tacky residue, layering cleanly under SPF and makeup. At a generous 80ml (2.7 fl oz), about 2.6x a standard serum, use it daily on face, neck, and décolleté without rationing. In a UV-protective brown glass bottle to keep the Vitamin C and Glutathione fresh.
• FRAGRANCE-FREE, VEGAN, EWG GREEN GRADE — HOW TO USE: A clean formula — fragrance-free, alcohol-free, and free from parabens and artificial colorants. Vegan-certified, dermatologist tested. After toner, apply to face and neck morning and night, then follow with moisturizer and SPF in the AM. Pair before the Mary&May Vitamin C + Bifida Lotion to seal in the glow.

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